All these parameters must be populated by the publisher, so make sure your publisher has agreed to pass the necessary values. Here are some sample tags that include the parameters discussed above. If "Limit Ad Tracking" is off, the value is 0. A value of 1 means that the user has enabled the “Limit Ad Tracking” option for IDFA or AdID in order to opt out of interest-based ads and remarketing. A value of 1 indicates that this particular request may come from a user under the age of 13, under COPPA compliance.ĭc_lat=: Accepts a value of 0 or 1. Tag_for_child_directed_treatment=: Accepts a value of 0 or 1. SSAID is available for non-Play Android devices in China. Note: We strongly recommend using the dc_rdid parameter for device IDs instead of the legacy parameter dc_muid, which accepts uppercase MD5-hashed IDFA, Android ID, and AdID values. We will only accept values passed securely over SSL-enabled tags. The values should be the unhashed, raw value. The publisher must pass a value into this parameter in order to enable in-app conversion tracking. Your tags will not be be enabled for Floodlight conversion tracking, reach/frequency reporting, frequency capping, creative rotation, or audience lists (remarketing) without values in these parameters Parameter definitionsĭc_rdid=: User resettable device identifiers in the form of IDFA for iOS or advertising ID (AdID) for Android. Why you need to ensure publishers pass values to these parameters Note that if your placements are publisher-paid, you will not be able to download them before you send them to the publisher for approval. These parameters are all automatically included in all display placements since any display placement could potentially serve inside an app (but only if your tags are secure). These parameters are dc_rdid= and tag_for_child_directed_treatment= and dc_lat=. Placement tags serving inside apps require extra parameters for many important features. How to generate tags in Campaign Manager 360 Then the trafficker can view reports to see how the campaign is performing. First the trafficker assigns creatives to ads and assigns these ads to placements. Once everything is ready in Campaign Manager 360, the trafficker generates tags, tests tags, and sends them to publishers. Then the trafficker assigns ads to placements in Campaign Manager 360. Here's the basic process: First the trafficker sets up creatives in ads. Typically, an advertiser or agency will work with a publisher to decide where to place the tags on the site, as well as which types of tags are the most suitable. Placements represent different spots on a site for ads to appear. For display creatives that support multiple sizes, Campaign Manager 360 generates one tag per size. The placement tag instructs the user's browser to request the ad, and the request often includes information that Campaign Manager 360 can use to decide what kind of ad to send.Ĭampaign Manager 360 generates a unique tag for each placement in an ad campaign. Campaign Manager 360 serves ads when users visit a site with Campaign Manager 360 placement tags. I will be posting more specifics concerning social media metadata and its potential importance in court in a few days.A placement tag-sometimes called an ad tag-is code that calls an ad server for ad content when users visit a site. And social media items contain a wealth of key meta data that represent or can establish “internal patterns or other distinctive characteristics” of the social media items in question. Metadata is particularly important as under US Federal Rule of Evidence 901(b)(4) evidence, including electronic data, can be authenticated through circumstantial evidence that reflects the “contents, substance, internal patterns, or other distinctive characteristics” of the proffered evidence. This is where utilizing best practices technology that 1) establishes an effective chain of custody of the collected social media and 2) captures all available metadata without alteration is essential. The bottom line is that absent uncontroverted and cooperative witness testimony, lawyers must turn to circumstantial evidence to help establish an evidentiary foundation for social media evidence. We have devoted a whitepaper to this important topic ( download it here) with some good feedback. However recent court decisions reflect that the main pressing concern for attorneys, eDiscovery practitioners and investigators is the authentication of social media data for admission into evidence in court. Social media evidence is widely discoverable and generally not subject to privacy constraints when established to be relevant to a case, particularly when that data is held by a party to litigation or even a key witness. With over 800 million Facebook users and 200 million people with Twitter accounts, evidence from social media sites can be relevant to just about every litigation dispute and investigation matter.
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